As Real As It Gets

The world is a crazy place, filled with falsehoods and half-truths. But thankfully there’s refuge from this madness. A refuge that just so happens to be a giant, 30-foot-tall Chipotle burrito where everything and everyone must be real. This campaign aired during the peak of “alternative facts” in 2017.

🏆 Awards: Cannes Lion Bronze, National Addy Gold, and London International Award Finalist

🗞 Featured In: Adweek, Adage, Creativity, Communication Arts, The Drum, Grub Street, Fast Company, The Comic’s Comic, We Love Ad, Le Book, Fox News, Yahoo!, The Laugh Button, Marketing Dive, Bloomberg, and Fortune