Bologna Face Mask

Your new beauty routine has a first name, and it's O-S-C-A-R.

Inspired by the masks we used to make as kids by biting holes into bologna, these masks will hopefully bring a smile (and hydration) to faces everywhere.

📈 Numbers: Oscar Mayer bologna sales increased 22%, the brand earned 1,316 media placements and 1.35B+ impressions. Masks sold out in one day and were Amazon’s #1 New Beauty Release.

🗞 Featured in: Today, The Washington Post, Allure, The Cut, Fortune, Food & Wine, People, Food Network, USA Today, Thrillist, Yahoo!, Taste of Home, Fox, Nerdist, CBS, New York Post, Market Watch, CNET, ABC, Marketing Dive, John Wilson’s Instagram, and more.