Reebok
Reebok
Nails
Getting people to notice Cardi B—possibly the most charismatic woman on the planet—is easy. But if you want sneakerheads to notice her Reebok Club C’s, you’ll need some help from a magic set of nails.
🏆 Recognition: Cannes Lion Shortlist, D&AD Wood Pencil, 2x Webby, and Clio Bronze
🗞 Featured In: Creativity (Editor’s Pick), AdAge, Adweek, The Drum, The Cut, Nylon, Page Six (NY Post), Complex, HypeBae, Daily Mail, Vanity Fair, Bustle, Billboard, US Weekly, Trend Hunter, The Hollywood Reporter, and Allure
Easter Eggs
We hid easter eggs all over the Reebok site, including a passage from the most well-manicured romance novel of all time: Kiki’s Delirium.
Amazon Shoe Drop
Reebok even made a custom Club-C based on Cardi’s nails. And then we released it with the first ever Amazon Alexa shoe drop.
Results
21%
Increase in website Visits in 3 months
45%
Revenue Increase
179%
Increase in Positive
Social Mentions