“Stupid or Genius?”

Oscar Mayer has heard a lot of ideas. Some are flat out stupid. Others, are simply genius. We asked customers to choose in this campaign and in the end their favorite was made into a reality.

📈 By inviting customers to the conversation, we achieved a 3,400% increase in brand engagement on Instagram, 1.4 billion earned impressions, and appeared in 1,869 publications.

🗞 Featured in: Adweek Marketing Morsels, Adage Top 5, Creative Review, Hypebeast, CNN, NowThis, Delish, Today, Business Wire, New York Post, Food Network, The Takeout, ABC, Thrillist, USA Today, and more.

🏆 Recognition: The Cold Dog was named one of the best food marketing stunts of the year.